Explore Modern Play

Discover today's toys inspiring creativity, learning, and fun across every generation.

Toys of Today

Fire station toy set with vehicles

Suitcase Series - Fire House Toy Company: Jack Rabbit Creations

Their new Suitcase Series encourages portable play. Each suitcase opens up on both sides to reveal a world of fun. 

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Red stuffed creature with pencil horn

Index in the plush Toy Company: Cavehands

Millions of years in the making, man has become who he is because of what he once was. It all started with THE BIG HAND THEORY.

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Moose plush toy in festive outfit

Murphy the Moose Toy Company: Life of Rosie

Meet Murphy the Moose, a 16-inch stuffed moose with a festive outfit and a heart as big as his antlers!

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Olivia Toy Company: Curls Poppin' Dolls

Hello, I'm Olivia!
I love rocking my big rockin' curls and my Curls Poppin' classic tee.

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The Toys of Today

The Toys of Today is a growing digital collection dedicated to preserving today's toys for tomorrow's generations As new toys are released, this archive will continue to grow, offering a comprehensive look at the evolution of modern play and innovation.

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